Taiwan’s Marketing Strategies for Green Conferences and Exhibitions
نویسندگان
چکیده
منابع مشابه
Green Marketing, Public Policy and Managerial Strategies
Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. This paper focuses primarily on promoting products by employing claims about their environmental attributes or about firms that manufacture and/or sell the...
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ژورنال
عنوان ژورنال: Sustainability
سال: 2019
ISSN: 2071-1050
DOI: 10.3390/su11051220